MJR BRAND EVOLUTION
The Challenge: Our visual style had become inconsistent across our locations and was starting to feel dated. We needed to update our look to keep it modern and cohesive.
The Solution: I led the design transition to our new brand identity, ensuring our fonts, colors, and logos were consistent across all platforms, and I continue to maintain those brand standards in everything we do moving forward.
Website Redesign AND APP UPdates
When we moved to our new website template, I took the lead on building out all the custom graphics and assets to make it feel like our brand. I brought that same focus to our app, where I refreshed the imagery to keep our look as consistent as possible, even though it runs on a different system than our site.
Updated the Food & Drink section on the app with new imagery.
I created a series of app home page banners to promote our experiences, film programs, and current offerings.
Captured and/or edited exterior building photography for a more cohesive look.
Premier Rewards
My redesign of the Premier Rewards program brought a fresh, modern look to our app, web, social, and in-theatre signage, improving the guest experience.
Old (left) vs. new (right) Premier Rewards design.
The chart below illustrates the successful growth we had following the rebrand of our rewards program, especially with in the Premier Plus tier.
Packaging
I redesigned our packaging across the board to create a consistent look that helps define our brand identity.
Examples of how our packaging designs helped to create engagement across social media and news outlets.
DIGITAL MENU BOARDS
I took ownership of our rebranded digital menu boards, designing and editing slides and shooting photography for new food items to ensure our displays remain current with our in-theatre offerings.
Gift cardS
I updated our physical gift card designs and our corresponding web page to provide a unified brand experience.
Gift cards available for purchase at the Box Office
Examples of our gift card used on social media for contest giveaways on social media.
Business Cards
I took the lead on redesigning our business cards to make sure they stayed true to our updated branding.
Anniversary Pins + Star of the Month
Created new Employee Anniversary and Star of the Month pins, updating the designs to match our company style and give the team something fun they’d be proud to wear.
Signage
I oversaw the signage update for all of our locations, replacing existing signs and designing new ones so the whole company looks consistent.
